Athens on the agenda in Mumbai at OTM 2024
Athens is gaining momentum in India thanks to the efforts of the City of Athens and the This is Athens - Convention and Visitors Bureau.
The long-term strategy is designed to grow visitor traffic from the Indian tourism market by positioning the city as a destination for leisure and business travellers, MICE, weddings, and film productions through the Athens Film Office.
Members of the team at This is Athens - CVB travelled to Mumbai to meet with representatives from the Indian tourism market during the Outbound Travel Market (OTM) held from February 8 to 10.
OTM is one of Asia's leading travel trade exhibitions and a gateway to the Indian tourism market. Every year it gathers more than 35,000 visitors from 60 countries, including 1,600 exhibitors and more than 1,000 tourism professionals.
The City of Athens had a double presence during its first appearance at OTM. Team members from This is Athens - CVB were stationed at the booth of the Greek National Tourism Organization and the booth of the European Tourism Association (ETOA).
ETOA was recognized by OTM for its presence at the exhibition and received the award together with representatives from Athens.
The This is Athens-CVB team held more than 200 meetings to showcase the competitive advantages that have made Athens a top destination for tourism, conferences, and cultural experiences. The meetings with leading Indian tourism agencies and businesses were targeted with support from Nijhawan Group.
The trip to OTM in Mumbai comes two months after a historic FAM trip that brought 15 travel agents, journalists, and influencers from India to Athens. The trip was organized by the This is Athens – CVB in collaboration with the Athens International Airport.
The This is Athens -CVB is implementing a marketing and promotional strategy to attract travellers from India during all seasons of the year, as well as creating a direct air connection.
