Press & Media

ADDMA CEO Ioannis Georgizas recently discussed Athens’ distinction as Europe’s Leading City Break Destination for 2024 at the World Travel Awards as well as the city’s strategy to attract quality tourism during an interview on Naftemporiki TV.  “Athens has overcome the crisis. The city is no longer a stopover to the islands but it has evolved into a year-round tourist destination,” he noted.

Based on the principles of sustainable development, the City of Athens’ tourism strategy for 2024 includes a study on the tourism carrying capacity of each area that will offer valuable insight and define the ability of Athens’ neighborhoods to receive tourists as well as to achieve tourism growth.

During the interview, the CEO of ADDMA also referred to the upcoming 3rd This is Athens City Festival, the city’s month-long spring cultural festival that will take place  across the city’s neighborhoods in May. This year, the festival will feature over 250 events and activities with the aim to entertain Athenians but also to attract visitors during the shoulder months.

Watch the interview here.