Greek Meetings Alliance Presented to Tourism Professionals in Thessaloniki

Following its launch in Athens earlier this year, the Greek Meetings Alliance (GMA) was presented to tourism professionals in Thessaloniki, at the 37th International Tourism Philoxenia Exhibition that took place from November 18-20.

GMA is the alliance of This is Athens-Convention & Visitors Bureau (This is Athens-CVB), the Hellenic Association of Professional Congress Organizers & Destination Event Specialists (HAPCO & DES) and the Thessaloniki Convention Bureau (TCB), and aims to build a national strategy for the promotion of MICE tourism in Greece.

“We believe that meaningful partnerships are the most effective way to promote Greece globally as a top destination for conferences and meetings,” said ΑDDMA CEO Epameinondas Mousios during his speech.

As part of the Greek Meetings Alliance initiative, This is Athens-CVB, HAPCO & DES and TCB have signed a Memorandum of Cooperation aiming to support the country’s conference, meetings and events industry as well as to generate new jobs.