European Union


R.O.C.K. (Regeneration & Optimisation of Cultural Heritage in Creative and Knowledge cities)

Aim of the ROCK project is the support in the transformation of historic urban centers into creative and sustainable areas. ADDMA S.A. is contributing to the project given its experience in utilizing cultural heritage towards urban regeneration and sustainable economic growth.
ROCK project is a partnership of 32 organisations under the coordination of the city of Bologna, amongst them are: Municipalities, Universities, private companies, cultural and technological organization and consulting companies. The role of ADDMA S.A. in the project is to provide other European cities knowhow in topics such as public consultation, democratic governance and cultural accessibility.

ICARUS (Integrated Climate forcing and Air pollution Reduction in Urban Systems)

ADDMA S.A. with the support of the Resilience Office of the Municipality of Athens is implementing the European project ICARUS, which aims to design policies on air quality and climate change based on scientific data, include participative processes and set long term goals to support the city.
Aim of the project is to develop innovative tools in order to assess the impact of air pollution in urban centers, in the framework of European governance for air quality and climate change. During the implementation of the project activities such as ground measurements, chemical modeling, as well as measurement of air pollution indicators during the winter and summer season have been completed. Also, the ICARUS methodology and tools are being implemented in nine (9) European cities of different size, socio-economic context and history.

Adopt your city

The “Adopt your city” initiative is addressed to citizens, small and large enterprises, foundations, organizations and anyone who is interested to “adopt” a street, a pathway, a park, a square, a playground, a sport facility, a neighborhood, or even a tree or a bench at the city in order to make the city more luminous, greener and friendlier for citizens and visitors.

How it works

This program is based on the belief that the public space is indeed public,and its reform and sustainable development should be a priority of every healthy and productive group of the city. The City of Athens consists of 7 communities, 38 districts and 129 neighborhoods. Everyone’s support for the protection, upgrade and maintenance of the public spaces is valuable. The program includes projects of every scale in every part of the city. The interested parties can contribute to the work of the municipality with ideas, in-kind offers or donations. Each company of Athens can start with its own street, pathway, neighborhood, its own vital space. The program aims at bringing significant results in areas such as cleaning, lighting, greenery, sustainable development, homeless issues, culture, social welfare, sports, education, new technologies. The partnership between the City of Athens and the
private sector can be extremely valuable.


Systematic cleaning that combats tagging, illegal posters and smudginess with the use of special cover that protects facades and walls from similar activities in the future. This process can make the city look much cleaner and more beautiful.
On March 2020, with the support of the private sector, a total surface of  2000 m2 was cleaned on the roads around Omonia using 260 liters of special paint removal material and 140 liters of anti-graffiti protective coating.
The project is already in progress and is looking for supporters to expand faster and more efficiently to all neighborhoods of Athens.

Adopt Christmas in Athens

In Christmas 2019, the city was decorated with the valuable support of the private sector in order for the Christmas spirit to reach every neighborhood of Athens. Citizens, communities, companies, institutions undertook the decoration of specific areas and contributed to a lighter, more festive and more hospitable Athens. This initiative was supported by Onassis Foundation, Coca-Cola,  Protergia, energy sector of MYTILINEOS, COSMOTE, Papastratos, PPC, AEGEAN, National Bank of Greece, Ethniki Insurance Company, MOTOROIL Group through nrg, Ionian Hotel Enterprises SA, Panathinaikos KI.PO.K.A., Athens Tiare Hotel, Attica Bakeries, Hondos Center, Pireos Real Estate/Picar, Zeus International, ΕΖΑ.

City Interventions

City interventions, small or large scale, include urban equipment upgrade, new infrastructure building or maintenance and restoration of existing ones, cleaning, lighting, plantation, maintenance and sustainable development of public spaces around the city.
This initiative was launched at Anoixeos Square (Gazi) which was cleaned, equipped with new benches and more plants and trees with the support of attp and LeroyMerlin.

Contact Details

Athens Development and

Destination Agency


Xenofontos 7, 105 57

Athens, Greece


+30 210 32 53 123

+30 210 52 01 611

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